James is a Brand, Design, Digital, and Experience Innovation consultant in New York, where… he helps large organizations strategize and execute on their digital visions. His work spans the gamut from small start-ups seeking growth acceleration, to larger established companies looking to rethink their approach to stay ahead in today’s digital economy. Over his career, James has worked in Product Design, Environment Design, Communications, Healthcare and Business Enterprise Technology and advised the likes of the National Museum of African American History and Culture Museum in Washington DC, and the National Center of Popular Music in his native England. James’ passion for story-telling and experience is what has driven him to work on brands such as Ferrari, Aston Martin, and BMW. An expert “Design-thinker” and seasoned problem-solver, he tackles any issue/opportunity from all perspectives to deliver actionable roadmaps: digital-experiences, loyalty programs, digital business models, service design, and brand-culture. After leaving England over 20 years ago, he moved to New York where he resides with his wife and 10 year-old daughter. On weekends they can be found exploring the “ever-changing culture” of New York or exploring various museums across the city.